The Fatherhood Video – Take You Back to the 80’s

Don’t you guys love watching videos on the net about dads?  Not the ones that seem to put dads down or make light of how hard it is being a great father.  The ones that make you laugh and say, “Yeah, that was me back when my kids were born.”   If you love seeing videos like this, then you have got to see funny video put together by Fiat for dads that celebrate dads.

The Fatherhood is the 2nd film from Fiat that shows the life of a new dad.  After having such great success with the video “The Motherhood”, Fiat is now telling the story from a Dad’s point of view.  The video is funny and almost any dad can relate to it and get a laugh out of it (that’s what it was intended for).   Just one interesting fact.  Did you know that a nationwide survey revealed that new parents drive on average 1,300 miles a year trying to get their children to sleep?  I would have never guess 1,300 miles!

The Fatherhood (Fiat 500L 12″ Remix) takes viewers back to the 80’s when life was great and the music was better.  Surely you can remember all the great tunes from back in the day.  It was a time when New Romantics were young and carefree.  Check out the very serious poses to the camera and dreamy dance sequences that we all remember from the 80’s music videos.   The video takes visual cues from the 80’s music videos that everyone loved and offers a humorous and edgy insight into the mind of a new dad.  After watching the video, try and name some of the videos “The Fatherhood” has mimicked in the comments.

Set in the dead of night, The Fatherhood follows a weary dad of two trying to get his crying babies to sleep by driving them around the neighborhood.  As he drives, he starts to sing with brutal honesty and humorous irony about his long-lost youth and he questions how he’s gone from Jack the Lad…to Jack the Dad.

Here are a few great quotes from the video:

“I go driving in the night, I become a baby chauffeur. ”

“I can see you start to settle, then you turn a purple hew and start screaming heavy metal.”

“In the future I’ll be abstinence or double up the rubbers.”

The Fatherhood video features the new Fiat 500L, Fiat’s latest addition to the Fiat 500 family.  The new Fiat 500L is aimed at style-conscious young families who are looking for a car that not only meets their practical needs but also reflects their personality.  Significantly larger than the iconic Fiat 500, the Fiat 500L is plenty big enough for a family of five.

The Fatherhood – it’s a Dad’s life.


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